He became editor soon afterward, and led the paper toward the Yippies (Youth International Party), a group that planned surrealistic-oriented events for the 1968 Democratic Convention.
Despite a split with Abbie Hoffman and Jerry Rubin over tactics and transparency, he and other Seed staffers appeared in Lincoln Park throughout the demonstrations.
"Covers ... favored bold images that told a bigger story instead of everyday photos ('Everyone knew what Vietnam and the military looked like,' says Peck).
The inside could be just as striking, featuring poster-size pullouts with Day-Glo ink, gradient backgrounds, a wealth of major-label music ads, and intricate drawings.”[1]While supporting various movements, the Seed remained independent of organizational affiliation.
[9] In 2022, Peck and his team at Inside Unmanned Systems won a Jesse Neal award for best single issue in its revenue category for a science and technology package.