[3] Changing economic and social conditions led to the decline of the resort, but in 1998 the local authority published a strategy to improve the physical environment of the area and increase tourism.
However, associated plans for a bowling alley have failed to progress and restaurant franchises on the site have struggled, leading one businessman to claim that the seafront regeneration scheme has been a "white elephant".
As fire crews arrived at the scene residents were told to remain indoors and to keep doors and windows closed due to potentially dangerous chemicals.
Approximately an hour after the fire started residents in the nearby Channel View area had to be evacuated from their homes due to the chemicals inside the building.
After extensive public consultations through 2012 a replacement facility is due to begin construction in April 2014 – making use of the defunct bowling alley site.