Its success prompted it to be extended to four nights a week the following September, and then, every weeknight.

Early regular features included gardening, Police Call and in-depth weather forecasts for the region provided by Anglia's in-house weather department.

The programme was transmitted throughout the Anglia region: Norfolk, Suffolk, Essex, Cambridgeshire, Northamptonshire, Bedfordshire, Hertfordshire, Buckinghamshire, Lincolnshire and east Yorkshire.

From 1 January 1974, East Yorkshire, Lincolnshire and parts of north Norfolk (served by the Belmont transmitter) were transferred to the Yorkshire Television area, although the Anglia weather department continued to produce special regional forecasts for the area for several years.

Two years later, on 9 July 1990, About Anglia was replaced by Anglia News, which transmitted two programmes: Both were produced and broadcast from studios at Anglia House in Norwich, long before this became standard practice across ITV regional news services, with reporters in Ipswich, Chelmsford, Cambridge, Peterborough, Northampton, Luton and Milton Keynes, along with a political bureaux at Westminster.