ITV Breakfast

In March 2014, it was announced Daybreak had been axed amid poor ratings.

At weekends, ITV Breakfast would air children's programming, a simulcast of the channel CITV, until August 2023, when kids programmes were moved to ITVX and ITV2.

[4] Daytime repeats are now broadcast during the earlier hours of the ITV Breakfast slot at weekends.

Various other similar talk shows have aired in this slot, including Martin & Roman's Weekend Best!.

Formerly, Victoria Derbyshire, Mark Durden-Smith, Julia Hartley-Brewer, Kevin Maguire, Aasmah Mir, Andrew Pierce, Adil Ray, Celia Walden, Yasmin Alibhai-Brown, Oona King, Olly Mann, Michael Portillo and Natasha Courtenay-Smith appeared on a regular basis as newspaper reviewers on Lorraine.