First established in 2005, the website provided local news, weather and features on demand 24 hours a day.

Due to the success of this, the service was expanded to cover the entire Meridian region, then the whole of the ITV network.

ITV Local also offered a range of user-generated content (UGC)-based multi-regional services under the brand, including an iReport-like video upload and social networking site known as YourNews[1] and a site based around local sports events.

ITV's core TV advertising business also performed poorly due to the economic downturn.

The business was also hit by more general issues at ITV Online, surrounding their gaming offerings and Friends Reunited, which gave concern to shareholders and senior staff.