L’Orange produced cross-media alternative reality game (ARG) content, primarily video, for the interactive agency 42 Entertainment.

They retained documentary filmmaker Dan Ollman (co-director of the 2005 MGM release “The Yes Men (film)”) to direct the series.

McKee previously co-founded San Francisco based LimeLife, a mobile publisher focusing on the women's market.

About Face clients include Sears Holdings, The Trek Bicycle Corporation, 3M, Unilever and Wilson Sporting Goods.

Notable projects include the ongoing KmartDesign initiative (launched for Kmart in April 2009)[2] and the 2010 re-election campaign of Illinois Governor Pat Quinn (politician)[3]