Content marketing

Taking advantage of technological advances in transportation and communication, business owners began applying content marketing techniques in the late 19th century.

The arrival of computers and the Internet made websites and blogs flourish, and corporations found content marketing opportunities through email.

[12] The phrase "content marketing" was used as early as 1996,[13] when John F. Oppedahl led a roundtable for journalists at the American Society for Newspaper Editors.

By the late 2000s, when social networks such as Facebook, Twitter, and YouTube were born, online content marketing was accessible, shareable and on-demand anytime worldwide.

Storytelling is part of it, and they must convey the companies' messages or goal to their desired audience without pushing them to just buy the product or service.

[18] For example: The rise of content marketing has also accelerated the growth of online platforms, such as YouTube, Yelp, LinkedIn, Tumblr, Pinterest, and more.

Part of transitioning to a media publishing mindset requires a change in structure and process to create content at "the speed of culture."

For example, for each of these goals, a content marketer may measure the different engagement and conversion metrics: Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions.

Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.

For instance, Library and document supply agencies as intermediaries can deliver the digital content of e-books, and e-journal articles to the users according to their search results through the electronic channels.

[39] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication.

Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups.