Accor

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties.

[2] It owns and operates brands in many segments of hospitality: Luxury (Raffles, Fairmont, Sofitel), premium (MGallery, Pullman, Swissôtel), midscale (Novotel, Mercure, Adagio), and economy (ibis, hotelF1).

Accor also owns companies specialized in digital hospitality and event organization, such as onefinestay, D-Edge, ResDiary, John Paul, Potel & Chabot and Wojo.

[1] In 1967, Paul Dubrule and Gérard Pélisson founded the hospitality group Société d'investissement et d'exploitation hôteliers (SIEH) and opened the first Novotel hotel outside Lille in northern France.

[12] In 1984, Accor bought the Quiberon thalassotherapy center, which became the first of the Thalasso Sea & Spa brand,[13] and acquired the fine catering company Lenôtre the following year.

[12] In 1991, it acquired the Compagnie Internationale des Wagons-Lits, which owned Pullman Hotels and Resorts, Altea, and Europcar.

[22] Accor settled in the United Kingdom with the opening of a Sofitel in the previous Cox & Co bank in Central London.

In 2012, the group launched the regional premium brand Grand Mercure in China (MeiJue),[41] and sold Motel 6.

[49] In 2016, AccorHotels acquired the concierge and loyalty service John Paul,[50] the London-based short-term vacation rental company onefinestay,[51] 30% of the German 25hours Hotels, and 30% of the Miami-based accommodations provider Oasis.

[52] The firm also launched Jo&Joe in 2016, a new hotel brand aimed at millennials,[53] and signed a strategic alliance with Singapore's Banyan Tree.

[63] In 2018, AccorHotels sold 55% of HotelInvest for €4.4 billion and renaming it AccorInvest[64] and launched a tender offer to take full control of Orbis.

[79] The group allocated 70 million euros to launch the ALL Heartist Fund which was designed to assist employees and individual partners experiencing great financial difficulties.

[80] Accor and the certification agency Bureau Veritas launched a label guaranteeing high safety and cleanliness measures in the group's hotels and restaurants,[81] and signed a strategic partnership with the insurance company Axa to provide medical assistance to the guests of its hotels worldwide.

Accor was the majority stakeholder (then sold 10.8% to a consortium of Qatari investors[91]), and the founder of Ennismore Sharan Pasricha held a minority stake.

[92] Accor and the Italian hotel group Arsenale announced the launch of the Orient Express La Dolce Vita luxury trains.

[94] Accor committed to decarbonize all its operations, aiming 46% emission reduction by 2030 and net zero by 2050, a plan validated by the Science Based Targets Initiative.

[98] In 2023, Accor restructured into two distinct business units: "Economy, Midscale & Premium" unit (Ibis, Novotel, Mercure, Swissôtel, Mövenpick, Pullman, TRIBE from October 2023) and the "Luxury & Lifestyle" organized in four brand collections (Raffles & Orient Express, Fairmont, Sofitel & MGallery, Ennismore).

While many international hotel chains suspended or ceased operations, Accor's CEO justified the company's presence by citing the responsibility to support employees and humanitarian efforts.

[104] Critics argue that by maintaining business activities in Russia, Accor indirectly supports the local economy, contradicting global efforts to impose economic pressure on the country.

Tour Sequana , the headquarters of Accor in Issy-les-Moulineaux