Action is a Dutch international discount store chain with a majority ownership held by British private equity firm 3i, with more than 80% of the shares.

[3] It sells low budget, non-food and some food products with long shelf lives.

Action operates stores in twelve countries, Netherlands, Belgium, Germany, France, Austria, Luxembourg, Poland, Czech Republic, Italy, since 2022 in Spain, since 2023 in Slovakia , since 2024 in Portugal and since 2025 in Romania.

Action, with over 2,500 stores and 70,000 employees, generated €11.3 billion in net sales in 2023.

[4] Action was founded by Gerard Deen and Rob Wagemaker, who were later joined by Boris Deen.