AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.

AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo!

In 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets.

[4][5] On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013, after a deal to sell the company fell through.

[4] On June 20, 2013 SiteScout announced via press release[7] the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.