Geena Davis Institute

[1][2] It operates on a philosophy of gathering and sharing data instead of blaming studios for lack of equal representation in an effort to effect change.

[11] The organization worked with Ford Motor Company in 2017 to create a video series called #ShesGotDrive, which aimed to "(challenge) stereotypes in media targeted at children".

[12] GDI received a Governors Award in 2022 from the Academy of Television Arts & Sciences for its efforts to improve equal gender representation in entertainment.

[18] The same year, the organization released the Geena Davis Inclusion Quotient video and sound recognition software with algorithms that identify the gender and screentime of characters in media.

[22][23][24] GDI and the University of Southern California's Signal Analysis and Interpretation Laboratory partnered to create Spellcheck for Bias, artificial intelligence software that analyzes screenplays for "stereotypes and other problematic choices", including gender, race, disability status, and sexual orientation.

The founder, Hollywood actress Geena Davis, in a speech at the Millennium Development Goals Countdown event in the Ford Foundation Building in New York, addressing gender roles and issues in film (September 24, 2013)