The advertising campaigns are changed yearly in July, the month Ad Council Japan was founded.

Ad Council Japan accepts requests from sponsor organizations for Japanese advertising campaigns that focus on particular social issues.

To qualify, an issue must be non-partisan and have Asian and Japanese national or regional relevance.

Finally, Ad Council Japan distributes the finished advertisements to media outlets.

It has branch offices in Sapporo, Sendai, Nagoya, Osaka (formerly the AC Japan's headquarters since its establishment), Hiroshima, Fukuoka, and Naha.