[7] The entrepreneur emphasizes reducing recidivism through letter writing and regularly works with various states' Department of Corrections toward this goal.

He has expanded the site beyond letter-writing to include self-help guides[8] for inmates to improve their lives and sometimes writes articles offering suggestions for ex-offenders looking for work.

[9] Lovell told BuzzFeed, "We have 1% of the incarcerated population [nationally] actually using the site.”[10] He is the author of WriteAPrisoner.com's SELF-HELP GUIDE FOR INMATES: Flourishing Through Adversity.

Because of its unique access to inmates, his website is often utilized by media when discussing a broad spectrum of justice system stories.

His launching of WriteAPrisoner.com was described in the Mensa International Research Journal as an example of giftedness in the workplace for his unique approach to reducing recidivism in the United States.