[4] Lyons was taking classes at a local community college when he was recruited by the Risk Management & Insurance Department at Temple University.

[10] Lyons began to look for investors for the new business venture and partnered with Mark Cuban, after pitching the startup over a cold email.

[10] Adam also partnered with Mike Maples, Jr., an early investor in Twitter and Lyft[11] of Floodgate Fund, UK billionaire Simon Nixon of Moneysupermarket.com.

[13] He was recognized as a finalist for the 2016 Ernst & Young Entrepreneur of the Year Award[14] and also made Forbes 30 Under 30 list in 2017.

[15] In 2018, Lyons left The Zebra to explore other ventures including the development of a reality TV show with the Pilgrim Media Group in Los Angeles.