[1] In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas.

Adams "Tight Lies" fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods' coach; Bill Rogers, British Open winner and PGA Player of the Year in 1981; and LPGA Hall of Famer Carol Mann, as spokespersons.

Barney Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999.

[2] Nevertheless, by 2016 the Adams brand had lost market position, with some media considering it "an afterthought" at TaylorMade.

Adams Golf has maintained endorsement deals with many professional golfers playing on the leading tours, including Bernhard Langer, Brittany Lincicome, Yani Tseng and Tom Watson.