[2] Located in the Royal Borough of Kensington and Chelsea, it runs northwards from Holland Park Avenue to St James's Gardens and St James' Church, crossing Queensdale Road about halfway along.

A broad, tree-lined avenue, it is largely residential with some commercial properties at the southern end.

It was designed with a vista towards St James' Church at the northern end of the street, which was built at the same time.

[9] A number of buildings in the street are now Grade II listed,[10][11][12] including all those north of Queensdale Road.

[13] Among the notable former residents was Hugh Carleton Greene (1910–1987), Director-General of the BBC during the 1960s, who is now commemorated by a blue plaque.