It consists of a heritage line,[1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.

In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.

[8][9] In 2021, Adidas Originals launched its first NFT drop, Into The Metaverse, in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators.

[citation needed][14] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose.

[15] In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo.