Adidas miCoach was the parent of many products, including a video game, a fitness app, a pacer, a smart watch, and a performance center at the Ajax Youth Academy.

Players received real-time feedback on the actual in-game performance during their workouts when wearing a miCoach heart rate monitor.

Instead of faceless narrators or anonymous characters, Adidas miCoach makes use of digitized video footage of actual star athletes, such as Dwight Howard and Ana Ivanovic.

Also stated that "Adidas miCoach lacks a little finesse, making it hard to recommend above superior fitness titles such as UFC Personal Trainer.

[10] The Adidas miCoach Smart Run watch was announced on January 7, 2010, at the 2010 International Consumer Electronics Show and was released on in mid-August 2014 in North America, on August 15, 2014, worldwide.

The Adidas miCoach Smart Run was the sports company's first entry into the smartwatch market and is supposed to feel like a personal coach on your wrist than a simple activity tracker.

The miCoach replaced the need for a chest-mounted heart rate monitor, building it in directly beneath the watch, and also came with GPS and Bluetooth for an all-in-one running gadget.

[11] Richard Trenholm on CNET stated that "Adidas's new high-tech timepiece does a lot more than the new Nike FuelBand SE.