[3] According to Sash, her online activism was born from her having received misogynistic comments, from allegedly Orthodox Jews, during an attempt to start a marketing business.

Her campaign was covered in the NY Daily News and received the support of actress Mayim Bialik.

[4][5] Sash's campaign tactics included purchasing a full-page ad in the Flatbush Jewish Journal thanking city councilman Chaim Deutsch for his service to the Jewish community, and when informed the paper would not allow her face to be shown or the word "girl" to be used in the title, Sash modified the ad so that an emoji covered her face and her moniker was changed from 'Flatbush Girl' to 'Flatbush Boy'.

Backlash to Sash's activism, centering on Orthodox norms of women's modesty, received significant media coverage.

[21] Tauri-Gum is a subsidiary of Tauriga Sciences, with CBD and CBG infused chewing gum.