[11] The series of supporting roles continued with his two releases in 2010–the Akshay Kumar-Aishwarya Rai-starrer science-fiction romantic comedy Action Replayy and the Hrithik Roshan-Rai-starrer drama Guzaarish.

[12] For his performance in Guzaarish, Khaleej Times stated, "Kapur is natural and vivacious and in-sync with the film’s spirit of celebrating life.

[14] Premiering on 26 April 2013, Aashiqui 2 emerged as a commercial success at the box-office and was one of the highest-grossing Bollywood films of 2013, earning ₹1.45 billion (US$17 million) worldwide within the first four weeks.

[15] Taran Adarsh of Bollywood Hungama praised his performance, writing that "...Aditya Roy Kapur's depiction of the intense character is outstanding... [which] clearly demonstrates his potency as an artist of caliber and competence.

[22][23] Sarita A. Tanwar of Daily News and Analysis stated, "Aditya play his part well and manages to hold his own but the film belongs to the leading lady.

"[24] In 2016, Kapur starred as Noor Nizami in the romantic drama film Fitoor alongside Tabu and Katrina Kaif based on Charles Dickens' 1861 novel Great Expectations.

"[29] In 2019, he starred as Dev Chaudhry in the romantic drama film Kalank alongside Alia Bhatt, Varun Dhawan and Sonakshi Sinha.

[35] He then starred as Vishal Agnihotri in the road film Sadak 2 alongside Sanjay Dutt and Alia Bhatt, which released on the streaming platform Disney+ Hotstar.

[36] Anupama Chopra of Film Companion wrote, "The storytelling, performances dialogue, cinematography, songs, background music – all seem to belong to the 90's".

[38][39] Tanul Thakur of The Wire noted, "Kapur is easily the best of the lot, assured, funny, relaxed, lending Ludo the breeziness it badly needs.

[43][44] Nairita Mukherjee of India Today wrote "Aditya Roy Kapur's glistening biceps, though impressive, may not be strong enough to hold the weight of this strictly average actioner".

[48] Zinia Bandyopadhyay of India Today noted, "Aditya Roy Kapur is earnest in playing both the characters and tries to make you feel how they are starkly different from each other with his performance.

Kapur has also been involved with the "Pillars Of Humanity" initiative by the Ankibai Ghamandiram Gowani Trust,[53] and has also contributed to the environment, with planting 150 trees with Pragya Kapoor.

[52][54] Kapur performed in various cities in the United States for the "Dream Team" tour in August 2016, alongside Karan Johar, Varun Dhawan, Sidharth Malhotra, Parineeti Chopra, Katrina Kaif, Alia Bhatt and Badshah.

He won the Standout Performer Of The Year - Male, at the ceremony for winning hearts on-screen and making the world a better place off-screen.