[2] The digital platform emerged as a way to spread the cultural and artistic life arising from the parties that he organized in partnership with Jorge del Villar and Luis Enriquez, the other founding partners.
[4] The early project was disperse in different lines of business: parties, a restaurant, an art gallery, an online store and artistic workshops that promoted culture and creativity.
[7] Using artificial intelligence, he created content tailored to the Internet user's tastes, to which he added a good headline and photographs,[8] achieving an emotional communication.
[11] In 2017 he got the Dalus Mexico II fund to invest in the Cultura Colectiva platform 72.4 million pesos, accounting for 15% of the capital.
[5] The expansion of the platform has achieved great development among Latin American audiences in the United States, where they also opened headquarters in New York.