[3] The business was founded by Mendel Mendlowits in 1974 with the goal to help out amateurs, hobbyists, and professionals in the photography community.

With the goal of creating a business that was more than just a camera store, Adorama was set up to be an all-around resource for professional photographers in the news, modeling, and print industries.

Short-term rentals were allowed and customers could have the items picked up or delivered nationwide.

According to the Director of AdoramaPix, Herman Klein, the move to the bigger production house enabled “AdoramaPix to multiply our production capacity” and add "new features and services, including more options for custom cover books and same day shipping.

[citation needed] In 2017, the company launched its business-to-business division, Adorama Business Solutions (ABS).