Adrian Hon

Hon was lead producer and designer of the alternate reality game Perplex City at Mind Candy from 2004 to 2007.

Players solved puzzle cards to uncover the mystery of a missing artifact known as "The Cube" and competed for a real-life £100,000 prize.

In 2022, Hon was featured in an NHK documentary Finding Satoshi about a long-running puzzle, "Billion to One", which was solved in December 2020 by Tom-Lucas Säger and Laura E.

[9] Six to Start and Alderman also created The Walk, a similar game to encourage increased physical activity throughout the day.

[3] The book was the subject of a 2017 art exhibition for the Shanghai Project by artist Chen Xi, curated by Yongwoo Lee and Hans Ulrich Obrist.

[16] In 2020, Hon wrote a viral Twitter thread and follow-up post[17][18] comparing conspiracy theory QAnon to a video game designed to hook consumers.

[19][20] Hon released You’ve Been Played: How Corporations, Governments, and Schools Use Games to Control Us All in 2022, about the development and use of gamification.