[4] Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities.
[5] The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business.
[9] In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult FriendFinder.
[14] Accessing certain features, such as e-mail, private chat rooms, webcams, blogging, and a webzine, requires paid membership.
Adult FriendFinder has an affiliate program, whereby webmasters are compensated for referring users to the site.
[18] In 2007, Adult FriendFinder settled with the Federal Trade Commission over allegations that the company had used malware to generate explicit pop-up ads for the service on computers without user consent.