His first product placement was for a lingerie manufacturer whose branding is displayed on a shopping bag of cash in a one-second appearance in Lady Gaga's music video "Beautiful, Dirty, Rich".

[4] The Kluger Agency has worked with a range of stars including Akon, Jason Derulo, Drake, Lady Gaga, Keri Hilson, Beyoncé Knowles, Jennifer Lopez, Flo Rida, Britney Spears, DJ Khaled, LMFAO, Kesha, Uncle Kracker, Rick Ross, T-Pain, Timbaland, Lil Wayne,[4] Christina Aguilera,[5] and Eminem.

"[5] Kluger claims product placements allow performers to monetise the ongoing copyright infringement of their works as "obviously if the song is pirated, the lyrics aren’t going to change” and provide musicians with a larger budget to produce music videos.

[3] In 2008, the agency was criticized in a Wired magazine blog post after it was alleged that they had sent an unsolicited email offering to place advertising for Double Happiness Jeans in a Pussycat Dolls tune.

[7][8] Britney Spears's music video for "Hold It Against Me", which incorporates placements by The Kluger Agency for clients including Plenty of Fish, was described by TMZ as containing a half-million dollars in advertising[9] and negatively reviewed by Vanity Fair.