[1] In 1963, a small business owned by Kenneth and Helen Walker called “$3.99 Car Rentals” opened its doors to serve the large military population in San Antonio, Texas.

In 2001, Advantage attained worldwide presence by launching an affiliate partnership program that grew to an international network serving more than 33 countries.

[3] Advantage was at that point privately held by disgraced Minnesota auto dealership mogul Denny Hecker (who is currently serving a 10-year prison sentence).

[4] On March 31, 2009, the assets of Advantage were purchased by The Hertz Corporation for $33 million, which outbid Enterprise Rent-a-Car in Minnesota bankruptcy court.

By fall 2009, Hertz had rebranded its "Simply Wheelz" economy sub-brand with the acquired Advantage trademark properties, and had largely withdrawn the service.

[9] On December 12, 2012, Advantage Rent A Car was acquired by a subsidiary of Macquarie Capital, which was to be merged with Franchise Services of North America, Inc. (TSXV:FSN) immediately after a shareholder vote scheduled for 1Q13.

[10] In April 2014, Advantage was acquired by its current owner, Catalyst Capital Group Inc.,[11] a Canadian investment firm based in Toronto.