In September 2023, the park announced it would be closing all outdoor rides but retaining its indoor play centre, with birthday parties and Christmas attraction.

[3] Whilst parents were picking fruit, Lucas-Rowe wanted an area of the site for children's entertainment, so created a garden and maze.

On first thinking about a design, Lucas-Rowe chose the theme of the Lewis Carroll children's novel, Alice In Wonderland, realising there was a local connection (Alice Pleasance Liddell, the inspiration for the title character lived in Lyndhurst, Hampshire, approximately 21.9 miles away).The name was later altered to 'Adventure Wonderland' in order for the park to appeal to boys and slightly older children.

This allowed Adventure Wonderland to stay open year round, as they would previously close for the winter due to being an outside park.

[3][5] By July 2011, Adventure Wonderland was one of Dorset's most popular attractions, with approximately 100 staff employed during the peak season and 180,000 visitors each year.