Pleasure Island became independent of Flamingo Land in May 2010 and was owned and operated by DewarSavile Enterprises Ltd until closing at the end of the 2016 season.

[citation needed] As a result of the ownership transfer the Grimsby Telegraph website broke news that the park had closed.

[citation needed] In 2013 a farm and petting zoo was added, including a tractor ride replacing an electric monorail.

Current proposed plans for the site included two hotels, several hundred log cabins, a casino and other leisure developments and a supermarket.

The theme park was split into 6 areas: The minimum heights are colour-coded as follows: * Although 1.2 m (3 ft 11 in), like green an adult was required on the ride with someone.