These large outlets were positioned at the back of the park, an area that previously featured the "Stampede", "Teacups" and "Parrots" rides.

The owners, who also owned Pleasureland Southport, which closed in 2006, introduced new rides each year until visitor numbers began to dwindle.

In 1986, visitor numbers were at an all-time low so Geoffrey Thompson, owner of the park decided to give the ten-acre site a complete overhaul.

This worked for a few years but once again, numbers dropped, so in 1989, the "Sky Ride" was introduced – a cable car system that would allow people to fly over the park and out over the promenade before turning around and going back to the station.

In 1991, visitor numbers were back down to their low standard and investment was not being put into the park so freely as two previous attempts had backfired.

In 1992, Geoffrey Thompson was about to make his biggest investment ever at Blackpool Pleasure Beach by introducing the 235-foot-tall (72 m) "Pepsi Max Big One", a £12 million hypercoaster.

The "Teacups" were extraordinary in both their size and in the fact that the base was entirely made of concrete and was sunk into the floor so that guests could simply walk onto the ride instead of having to step up onto it.

In 2000, most of the rides had been removed with the exception of the "Texas Tornado", which was due to be demolished, the "Polo Tower", the "Rattler" and the "Log Flume".

By the very end of the 2000 season, only the "Polo Tower" and "Log Flume" remained on site, along with a giant pile of rubble.

For a few years after closure, there was still a brown tourist sign annotated "Frontierland 7" attached to the posts showing the "Carnforth A6" destination southbound[3] leaving the A6/A601(M) Carnforth Spur roundabout, this was finally covered over with a plain brown patch sometime during 2013 and finally removed during the second half of 2014 – the exact dates of these changes are unknown.

There are now plans for a Premier Inn and Brewers Fayre pub to replace the Ranch House bar fronting Marine Road West as part of further redevelopment of the site.

[4] As of June 2017, the "Polo Tower" is undergoing demolition to make way for a proposed £17m shopping park on the former Frontierland site.