The Advertising Regulatory Board (ARB) is an independent entity organised and financed by members of the marketing communications industry of South Africa.
In 2018, the ARB was founded after the forced liquidation of the Advertising Standards Authority of South Africa (ASA).
It superseded the ASA in terms of the Electronic Communications Act in administering the Code of Advertising Practice.
[1] In 2021, the ARB signed a Memorandum of Understanding with the Independent Communications Authority of South Africa to escalate broadcast licensee issues related to advertising.
[6][7] In terms of Section 55 of the Electronic Communications Act, the ARB has the power to rule against broadcasters.