Advertising Research Foundation

It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics.

The ARF operates the Roy Morgan Information Center as a clearinghouse for advertising research, promulgating industry standards and guidelines, and it provides training and administers the annual David Ogilvy Awards Program.

ARF's Knowledge Center houses original historical reports, papers and videos developed during the formative years of the advertising research industry.

[4] The ARF hosts forums, which are meetings and presentations where industry experts and members can share knowledge and information.

Forums are held in the ARF's NYC office located at 432 Park Avenue South and are also available virtually.