In addition to its cataloging service, ASI publishes magazines and informational literature for the promotional products industry and also holds conventions each year.
In 1950, promotional product salesman Joseph Segel created his own directory called the Advertising Specialty Register and started the company Advertising Specialty Institute.
ASI Shows are held in Orlando, Dallas, Long Beach, New York, and Chicago.
ASI publishes several magazines for the advertising specialty industry and has created other online educational and new resources for promotional products companies.
[4] Counselor is its flagship magazine, covering the entire promotional products industry.