They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns.
One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues such as pricing, new ideas, and procedures.
Promotional apparel may include: While screen printing is a common method due to low costs and ability to produce a large amount, some suppliers provide embroidering.
According to the 2016 ASI Ad Impression study, 85 percent of the individuals surveyed remembered the name of the company that distributed a promotional item.
Consumers were also found to be 2.5 times as likely to hold a positive impression of a company that handed out a promotional product compared to just showing a digital advertisement.