The 7th edition of its Code was introduced with effect from March 2016.

In October 2023, the Advertising Standards Authority and the Competition and Consumer Protection Commission (CCPC) issued fresh guidance for Irish Influencers on the clear labelling of ads on social media.

The Advertising Standards Authority was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation.

[3] In March 2024, ASA underwent a brand refresh which included a new name, visual identity and website.

As well as the Advertising Standards Authority, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland,[4] financial services by the Central Bank of Ireland,[5][6] and solicitors by the Law Society of Ireland.