[3] The CAAB would adopt a bilingual name in 1967: the Canadian Advertising Advisory Board/Bureau consultatif de la publicité au Canada.

That same year, as a means to adjudicate consumers' complaints, the Advertising Standards Council/le Conseil des normes de la publicté (ASC/CNP) was created.

The Canadian Advertising Foundation/La foundation canadienne de la publicité (CAF/FCP) was created in 1982 as a result of the merger of the CAAB with ASC/CNP.

Multiple public awareness campaigns continued to be launched throughout the rest of the decade and into the 2010s: "Truth" (2006), "Dressing it up doesn't make it true" (2011), and "Creativity is subjective.

[4] On August 1, 2017, the organization announced the launch of a refreshed corporate identity, including a new name: Ad Standards/Normes de la publicité.