Advertising column

An advertising column or Morris column (French: colonne Morris, German: Litfaßsäule) is a cylindrical outdoor sidewalk structure with a characteristic style that is used for advertising and other purposes.

They were originally built by La Société Fermière des Colonnes Morris.

On 5 December 1854, after years of proceedings, Berlin's chief of police, Karl Ludwig von Hinkeldey authorized Litfaß' Annoncier-Säulen.

Some are motorized and rotate very slowly, and others house Sanisettes or telephone booths.

In 2017, anti-pollution Morris columns were tested in Paris; they contained materials which filter out particles from the air in order to mitigate carbon dioxide pollution.

First advertising column by Ernst Litfaß in Berlin
A Morris column in front of the Palais Brongniart