Advertising revenue

There are a variety of methods and providers which individuals and online organizations can use in order to earn monetary income in the form of advertisements accompanying their website or digital media content.

In 2015, the Australian Taxation Office confirmed questions regarding the tax status of online Ad Revenue stating that it was taxable and content creators should be considered "performing artists".

[16] Instagram allows individuals (known as influencers) and businesses to advertise images and video content to followers and potential customers.

Instagram allows advertisers to redirect potential customers to external websites, where they can shop within online stores and download third-party content.

[18] With a reported 197 million unique online visitors per month, Amazon has a wide customer outreach similar to Google and Facebook.

[citation needed] As of May 2019, Amazon is attempting to expand its affiliate advertising program by partnering with other large online media agencies and heavily trafficked websites.

Amazon has reportedly reached out to online media giants Buzzfeed and The New York Times with an offer that would see them being paid in order to recommend or advertise products on their site.

[20] Such advertisements would include a link to the Amazon page where a potential customer could buy the product and in return, the media agencies would receive a percentage commission of the purchase.

LinkedIn allows individuals and businesses to pay in order to have image and video ads displayed to the demographics they wish to target.

[28] Revenue earned by individuals and organisations as a result of participating in online advertising programs such as Google AdSense and YouTube monetization may face different income tax requirements based on location.

[4] Under the Australian Taxation Office guidelines, performing artists include professionals such as singers, dancers, or anyone who relies on intellectual or entertainment-related skills.

[30] For example, those in the United States earning ad revenue from technology platforms controlled by Alphabet Inc. will be issued a 1099 tax form directly by the company if the income is more than $600 per year.

One Wall Street Journal survey found that 17% of users aged 18–34 used ad blocking technology and thus prevented any "pay-per-click" advertising, as used by the major platforms, from being fully used.

[32] After Google notified potentially impacted websites of the changes, approximately 42% made preemptive changes to ensure that they were compliant with the new advertising user guidelines.

Under the current protocol, any site that does not comply with Google's user guidelines will be contacted and given 30 days to resolve the advertising issues before further action is taken.

Google has announced that its ad blocking technology will be available to users of their search engine without downloading third-party applications or installing any external software.