Before 30, also known as B430 is a Nigerian television drama series directed by Bodunrin 'BB' Sasore and starring Damilola Adegbite, OC Ukeje, Beverly Naya, Meg Otanwa and Anee Icha.
[1] The show which is sponsored by Airtel Nigeria, set and shot in Lagos, started airing on DStv's Africa Magic on 29 March 2015.
[2] The show is centred on "the lives of four young and urban career women in Lagos as they face pressures from society and culture, their peers and family members on the condition to be married before they turn 30".
[2] According to the series' producers, the show aims to "shed some light on the issues the average single Nigerian woman faces daily in her quest to become a wife, as each of the characters covers various social, physical, economic, religious and cultural aspects of the Nigerian woman, thereby creating a cast that everyone can relate to in some way".
[3][4] Pre-production for the first season of the show began in March 2012 with casting calls and audition, which took 6 months.