Each issue collected together stories and trends from five contributors based on hyperlinks they'd discover on the web.

Each magazine cover featured a unique piece of interactive artwork by Campbell.

The publication's design often took advantage of the multimedia nature of tablets by including touch-sensitive and video elements.

Other staff involved in the project included Jennifer Campbell, Laura Kathleen Maize and Rani Sheen.

[4] Toronto's Eye Weekly included it in a list of required reading,[5] as did Torontoist[6] and numerous other blogs.