He then directed the brand's online strategy for eight years, implementing daily blogging, RSS feeds, e-commerce, global commenting, and back-end tools for editorial staff.
[3] Campbell spearheaded a substantial redesign of Quill & Quire's print publication in 2006, introducing full-colour photography throughout, custom typefaces and a new logo.
[4] The debut redesign issue (January 2006) featured contemporary artist and author Douglas Coupland on the cover, reflecting the more modern sensibility inside.
Campbell acted as art director for both the print magazine and website for five years before shifting to focus exclusively on digital media.
[6] Campbell was hired to serve as web creative director and publisher for Toronto Life magazine in 2008, and was tasked with overhauling the online brand after some early missteps.
[12] Masthead magazine, in an article on the index, noted how publications were traditionally ranked against one another by print circulation or readership, but these numbers can be less relevant to digital players.