It was founded in 1931 as the Norfolk Farmers' Party but changed its name one week after its formation.
[1] It initially had the support of the National Farmers Union, Lord Rothermere and Lord Beaverbrook.
[2] The party called for Empire free trade, agricultural protection, and the introduction of duties on food imports.
[1] It stood candidates in the 1931 general election and again in the East Fife by-election in 1933, but without success, and it lost its high-profile supporters.
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