It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group.

[7][6] Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching.

[17] The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.

[6] The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020.

[19][20] Talk show Sam Jam with Samantha as its host premiered on aha on 13 November 2020.