[1] The channel was launched with much fanfare on Sky in the UK on 17 August 2009 and two months later on the Galaxy 19 platform covering North America from its London headquarters.
A few months into its operations it also expanded to Atlantic Bird 4A (Nilesat) which covers the Middle East and North Africa.
The network's line-up includes several live call-in shows featuring guests who are invited to discuss religious and social matters.
"Reverts World" is also a weekly show dedicated to highlighting the challenges faced by converts.
Its stated aim is to "serve the new generation of Muslims living in the West, addressing contemporary issues through cutting-edge programming and world-class shows" [1] In early 2010 the channel launched its on-screen news ticker which frequently condemned "terrorist attacks" and extremist statements.