Airheads is an American brand of taffy candy owned by the Italian-Dutch company Perfetti Van Melle.
Airheads "Blue Mystery Blast" bars were distributed to travelers on JetBlue Airways on October 31, 2007, in celebration of Halloween.
[7] Perfetti Van Melle partnered with Koldwave Foods LLC to create "Airheads ice cream" in August 2015.
The ice-cream came in 8 different flavors: "blue raspberry", "cherry", "watermelon", "orange", "green apple", "pink lemonade", "grape", and "strawberry".
[12] The candy is manufactured on a conveyor belt, where the taffy goes through sugars and sweeteners leading to a thinning, forming, and packaging process.
The advertisements ran on children's programming networks like Fox Kids and Nickelodeon to continue Airheads' already existing "Out of Control" campaign.
The advertisements offered sweepstakes to Disneyland, as well as coupons on the back of Airhead packets for Mattel's "X-V Xtreme Skateboarders".