The chocolate Fruitella also exhibited an uncharacteristically hard texture which some members of the public did not favour,[citation needed] leading to a decrease in sales and the eventual demise of the sweet.
Fruit-tella is known for their advertisement in the United Kingdom which contained spoofs of the songs "I'm Too Sexy" by Right Said Fred and "Let's Talk About Sex" by Salt-n-Pepa.
A new advert for 2009, concentrating on the flavours from nature theme, was on UK TV for the school summer holiday period.
Another TV advert, based around the Natural flavour and colourings theme, aired in June/July 2011, and concentrated on the new soft jelly bag range.
In the 2011 film Anuvahood, Kay describes Fruitella as a "bad man sweet" and is annoyed that his local corner shop does not sell them.