AirTag (company)

[3][4] AirTag was founded in 2006 by Jérémie Leroyer, Cyrille Porteret, Cedric Nicolas and Gunnar Graef.

[10] Nokia C7, the world's first smartphone with an NFC chip, was able to pick up loyalty points and discount coupons on the phone, through a partnership with AirTag.

[11] AirTag built McDonald's France smartphone app GoMcDo[12] which was one of the first to integrate with Apple's Passbook soon after the latter's initial launch with iOS 6 in 2012.

[5] In 2014, the company had 50 employees when it launched mobile commerce applications for Dia France[20][21][22] and for Brioche Dorée.

[23] On November 28, 2018, the sole shareholder IDEMIA Identity et Security France[24] (Courvevoie) decided to dissolve Airtag early without liquidation.