[1] The company was led by merchants such as 7-Eleven, Alon Brands, Best Buy, CVS Health, Darden Restaurants, HMSHost, Hy-Vee, Lowe's, Michaels, Publix, Sears Holdings, Shell Oil Products US, Sunoco, Target Corporation and Walmart.

[6][7] On launch, CurrentC supported the use of QR codes, Bluetooth Low Energy beacons and geolocation, unlike its competitors which mainly use near-field communications.

Critics felt that MCX members were engaging in collusion by attempting to prevent the use of competing, near-field communications-based contactless payment services, such as Apple Pay and Google Pay—both of which are backed by companies involved in the wireless industry—at their establishments.

MCX members Best Buy and Walmart explicitly stated that they would not support Apple Pay at their stores, while in late-October 2014, CVS Health and Rite-Aid silently disabled the ability to use NFC payments entirely.

[11] On October 30, 2014, regional supermarket chain and MCX member Meijer denied any plans to disable competing contactless payment services.

"[16] On August 11, 2015, Rite Aid followed suit by announcing that contactless readers would return to all of its 4,600 U.S. stores, giving Apple Pay and Google Wallet users the ability to use those services as a method of payment once again.

Therefore, June 28 will be the last day that transactions will be accepted using CurrentC.”[18] A spokesman for MCX stated that the company has “not announced future timelines or plans around the app but we’re looking forward to analyzing and learning from the data we collected throughout the beta.”[17]