An earlier version of the song was released in July 2006 as the B-Side to "Alice Practice" on Merok Records.

The cover art gathered public interest because of the odd picture of Ethan Kath and Alice Glass with ice cream cones as heads.

[citation needed] An official video was released in November 2008 as advertisement of "Toshiba Product Technology: Time Sculpture".

[3] The advertisement was released to promote Toshiba's high-definition television upscaling technology in the United Kingdom.

It ends with Ethan and Alice entering an interdimensional portal and turning into ice cream cones.