aisle411 Inc. is a St. Louis based company that has developed a consumer service called aisle411, which allows customers to use their phones to find products in stores.

In December 2011, Hy-Vee, a grocery chain of 235 store locations launched the aisle411 platform within their mobile iPhone and Android applications allowing shoppers to map products, lists, and weekly ads.

[1][2][3][4] In September 2013, aisle411 raised $6.3 million in its first round of financing - led by St. Louis-based Cultivation Capital - to help the company scale, meet demand and expand retail partnerships.

aisle411 allows consumers with Smart Phones to pull up a map pinpointing the aisle and location of the object of their desire in a particular store.

Shoppers can also use the app to scan barcodes to read product reviews and find out about in-store discounts and promotions.