Hy-Vee, Inc. (/ˌhaɪˈviː/) is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, with stores planned in Indiana, Kentucky, Tennessee, and Alabama.

The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, salad bars, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks).

The company maintains fuel stations with convenience stores, fitness centers, and full-service restaurants at some of its properties, including Wahlburgers, a chain made famous by the same-titled A&E reality series.

Hy-Vee's largest store in the United States opened June 13, 2023, in Gretna, Nebraska (near Omaha), with nearly 135,000 square feet (12,500 m2) of retail space.

[5][6][7][8] Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle," was adopted for the chain's first television commercial in 1963.

In 1921, Charles Hyde started working for the General Supply Company's store in Woodbine, Iowa, which was operated by Vredenburg & Lewis.

In 1969, Hy-Vee opened its first Drug Town, a pharmacy separate from a regular store, in Cedar Rapids, Iowa.

Stores began offering an expanded line of ethnic foods to the Midwest's increasingly diverse population.

Ric Jurgens retained the chairman and chief executive officer titles until 2012, when Edeker assumed those roles.

In 2010, Hy-Vee expressed interest in building/opening a store in Joplin, Missouri, but the plans fell through when the developer would not negotiate traffic signal installation.

[25] In 2016, Hy-Vee began opening clothing boutiques featuring Tesco's F&F brand in select larger locations.

[26] In 2017, Hy-Vee became the exclusive retailer in its service area for sports nutrition products marketed by Mark Wahlberg.

This expanded into a deal-making Hy-Vee a franchisee for Wahlburgers restaurants; the first location under the deal opened in May 2018 at the Mall of America in Bloomington, Minnesota.

[31][32] It offered standard pantry and frozen grocery items alongside fresh produce, dairy, meat, and bakery departments.

On January 27, 2020, Hy-Vee agreed to acquire six former Shopko locations in Iowa that will re-open under the Dollar Fresh brand by late summer.

The "smart store" contains new technology for Hy-Vee, including scan-and-go shopping, salad-making robot vending machines, digital shelf labels, and self-serve kiosks that allow customers to order bakery items, hot food, or fitness equipment.

The store also has experimental ideas including a cigar room, a new design for the hot food area inspired by food halls, fitness equipment from Johnson Fitness & Wellness, redesigned wine and spirits section, DSW shoe department, and nail salon named The W Nail Bar.

[3] In December 2021, Hy-Vee expressed interest in a former Shopko location in Ashwaubenon, Wisconsin by applying for liquor licenses.

[43] In December 2021, Hy-Vee launched a new subsidiary, RedBox Rx, which provides telehealth online pharmacy services and ships prescriptions directly to patients' homes.

Two locations, one in Cedar Rapids, Iowa and one in Moline, Illinois (acquired in the 2000s as part of the Eagle Food Center bankruptcy) will be closed permanently.

Hy-Vee also plans to build a third distribution center in Nashville, their first outside of Iowa, which will service the seven new stores and southern Missouri.

Potthoff said privately owned Strack & Van Til will become a subsidiary of Hy-Vee but will retain its logos, name, and branding.

In some cases, there is a completely separate building for the liquor department, such as the Prairie Village, Kansas store, where the liquor store is across the street (State Line Road) in Kansas City, Missouri and thus operates under Missouri's more liberal alcohol laws.

[52] Hy-Vee ranked 27th on Forbes magazine's annual list of the largest privately owned companies in the United States in 2017.

During his time, Hy-Vee expanded its services to include gas stations, dry cleaning, takeout meals, and added online shopping.

During this time, Hy-Vee focused on healthy living, adding pharmacies, clinics, dietitians, and health food sections to stores.

45 Hy-Vee Honda driven by Jack Harvey and a prominent associate sponsor for teammates Graham Rahal and Christian Lundgaard in the No.

[67] In July 2015, Hy-Vee was named the NHL's Minnesota Wild official grocery, pharmacy, and floral partner.

[69] In 2009, Hy-Vee replaced Price Chopper as the official grocery store of the NFL's Kansas City Chiefs.

[70] Throughout its history, Hy-Vee has vertically integrated its retail operations by acquiring several companies that provide services to its stores.